To propose a new type of industrial tourism connecting industrial heritage, such as old mining facilities, and environment-oriented recycling businesses concentrated in northern Akita and to provide opportunities to learn about mining history and culture as well as becoming an environmentally friendly society.
To brand Akita as a trailblazer of environmental industry tourism and ecological education through a new network combining Akita's rich natural environment, such as Lake Towada and Mt. Hachimantai, and abundant local resources, such as hot springs, festivals and food culture.
To establish Akita's status as prefecture promoting environmental industry tourism by developing educational tour programs.
To revitalize the region by generating synergy effects through collaboration with regional events and campaigns, making the region better known across Japan, and expanding human exchange.
Northern Akita is blessed with abundant tourist resources, including industrial heritage such as mining-related facilities, a gorgeous natural environment represented by Lake Towada and Mt. Hachimantai, and delectable food. This area also hosts recycling businesses which make use of the once vibrant mining industry's facilities. The project aims to propose a new tourism model to learn about becoming environmentally friendly society by correlating and improving these tourist attractions as well as to develop an educational tour program incorporating environmental education.
A council for environmental industry tourism promotion has bee already set up involving local environmental businesses, tourism related entities and authorities.
Municipalities, tour operators, various groups and local people have jointly tried to develop their region as a "Relaxation destination where tourists can have unique experiences," in an effort to make the region an attractive and lively place. The goal is to make use of Northern Akita's resources and characteristics, such as festivals and hot springs, to create a place where people come to visit seeking to relax, feel healthier, and have experience like nowhere else.
In 2006, the Northern Akita Eco-Town Environmental Tourism Promotion Council was created. The council has tied together local industrial heritage and environmental recycling facilities as industrial tourism resources in order to enhance exchange and revitalize the region. At the same time, it has held industrial tourism fora and organized experimental tours to help create a recycling-oriented society.
Participating bodies: Akita Prefecture, northern Akita municipalities, other related groups and the Northern Akita Eco Town Environmental Tourism Promotion Council.